Hiring more female human resources professionals and boosting its diversity in its workforce is among the key priorities for Wayfair, the online marketplace for renting and selling property.
Wayfair said it plans to hire more women and ethnic minorities to fill key positions in its human resources department and will focus on hiring women and minorities for positions in both the office and online.
The move comes as the online marketer seeks to increase its presence in China, where more than 50% of the population is under 30.
While Wayfair is one of the most widely used platforms in China for buying and selling properties, it is not yet well known in the country, and it is far from the only online platform to be looking for qualified female employees.
A recent study by the University of Southern California’s Center for Asian American Studies said that the percentage of female college graduates and their families earning a bachelor’s degree in the U.S. is lower than in most Asian countries.
“In addition to the challenges that the global economy is experiencing, it has also given rise to a shortage of skilled women who have the skills, motivation, and knowledge to thrive in today’s workplace,” the report said.
The gender gap in the workplace has become a serious issue in the past few years, especially as the gender wage gap has narrowed.
In the past, women made up more than a third of sales and service positions at many companies, but a report by the Institute for Women’s Policy Research found that the share of women in the workforce was just 10% in 2012.
WayFair said in its statement that it would invest more in hiring more women in its HR department.
“Wayfair has long strived to create a more diverse and inclusive workplace, and we are grateful to the women we have hired and support our hiring efforts with new and better roles and positions,” the statement said.
Waygood has hired female managers, human resources directors and other senior executives in the last two years.
The company said it would add 10,000 more positions in the next two years to meet the increasing demand for labor.
Wayward, which is headquartered in New York, was founded in 2004 by former eBay CEO John Donahoe.